kettlebell as a way to build high level strength and endurance. Kettlebell lifting is also an insanely competitive sport (much like Olympic or Power Lifting), but the emphasis is max repetitions, versus the most poundage you can lift once.
Much of what you see people (including trainers) do with kettlebells, has little, if anything to do with the this type of training. Authentic kettlebell lifting is efficient, dynamic, ballistic, athletic, and HEALTHY. The best way I've found to describe this to new lifters, is to have them focus on development of new movement patterns, with the ability to generate maximum force for maximum time.
Now, how does this help the typical American who just wants to get in shape and could care less about competition?
The high level of technique (approaching that of any marshal art) necessary to execute high reps with a relatively heavy weight, is the only thing that will protect the lifter against long term overuse injury, and guarantee steady gains in strength, endurance, weight loss, muscle tone, balance, flexibility, timing, explosiveness, coordination, and the mental fortitude called for when performing 10 to 20 minute sets on a regular basis. In essence, the technique is the vehicle that can be used to bring you to a high level of fitness OR a competitive kettlebell sport athlete. The choice is up to you, and the difference is in the protocols and progressions, not the technique, which ALWAYS remains constant.
Right now my focus is on bringing kettlebells to the fitness world, to teach people how to develop the specific technique that evolved over generations in the old Soviet states. It's also important to learn how to integrate kettlebells into other, more traditional western exercise, so you can get the best results possible.
My eBook, High Intensity Kettlebell Fitness, the 20-Minute-A-Day, Lift for Life Program for Men and Women is a great first step in learning how to incorporate authentic kettlebell lifting into your weekly workouts. There is a learning curve, so at the beginning leave your ego at the door, and be patient. Learn the technique, do the work, and the results will be there, every time.
I'll leave you with a little video, so you can see the difference I'm speaking of...